Performance trend
Daily view
Spend vs revenue recovery
Audit health
84
Account health score
84
Good
Health score improved by 6 points after resolving tracking inconsistencies and reallocating low-efficiency spend.
Audit and alerts
12 open issues
Prioritized findings queue
High CPC detected
Google Ads | Spring Promo Search
Review keyword match types and trim expensive search terms.
Frequency above target
Meta Ads | Retargeting
Rotate creatives and reduce audience overlap to control fatigue.
Conversion tracking mismatch
Google Ads | PMAX Ecommerce
Compare purchase event mapping between GA4 and primary conversion actions.
Bounce rate spike
GA4 | Summer Sale LP
Review landing page speed, mobile experience, and content relevance.
Campaign performance
5 active campaigns
Cross-platform campaign review
| Campaign | Platform | Spend | Conversions | CPA | ROAS |
|---|---|---|---|---|---|
| Spring Promo Search | Google Ads | $32,450 | 832 | $39.00 | 3.76 |
| Retargeting | Meta Ads | Meta Ads | $28,230 | 1,247 | $22.64 | 4.18 |
| Brand Search | Google Ads | $18,760 | 1,032 | $18.17 | 5.64 |
| Prospecting Lookalike | Meta Ads | $24,180 | 612 | $39.54 | 2.41 |
| PMAX Ecommerce | Google Ads | $24,830 | 1,523 | $16.31 | 3.95 |